Originally Published on eLearning Industry
You are a pharmaceutical rep for a large pharmaceutical company. You have a busy week ahead. Lots of meetings to attend. Client meetings. Project meetings. And best of all, you need to complete a compliance training course. You aren’t impressed that you have to complete another boring compliance training course!
You’ve completed compliance training courses every year for ten years. Every year it’s the same old message. Be safe. Be kind to each other. Follow the rules. You’ve heard it all. The training consists of an hour-long video, with a few questions sprinkled at the end. You feel that it adds zero value to your role in the company. You consider it a win if you stay awake through it. You’re tired of it and really don’t have time for it this week.
You plead with your boss to get you out of it, but that is a no-go. They reminded you that compliance training is mandatory for all employees. No exceptions! A feeling of dread washes over you. The thought of attending yet another boring compliance training session makes you want to run. You begrudgingly walk into the training room. Sound familiar? Does compliance training have to be boring? Keep reading to learn more.
You are not alone. No one looks forward to compliance training. The only reason why employees attend is because it’s mandatory. Take a moment to think about this fact. Don’t you find this a little scary? After all, compliance training covers many important topics such as:
Non-compliance with government regulations can be costly. The costs of business disruption, license cancellations, and loss of reputation all add up. According to “The True Cost of Compliance” study, the cost of non-compliance is many times higher than the cost of compliance.
Compliance training is challenging to design. It’s a unique type of training since it’s not about sharing information or teaching a new skill. Ensuring that employees follow company policies, industry standards, and government regulations requires behavior changes. The training needs to teach employees to behave in a particular fashion, regardless of their values or biases. Behavior is a choice, so it’s a challenge to bring about a behavioral change.
Most employees feel that compliance training is an obligation or a necessary evil rather than a choice. This attitude toward compliance training is not limited just to the employees. Instructional Designers don’t exactly jump for joy when tasked with creating a compliance training course. Most don’t invest much time creating a great User Experience. Instead, they usually stick to the basics. This becomes problematic and defeats the purpose because the training becomes less impactful.
A great opportunity to positively influence a captive audience is to help change their perspective. With a little bit of effort, compliance training can be made impactful and entertaining. This isn’t always easy to do because organizations aren’t always open to this type of mindset change.
Some organizations are reluctant to make compliance training fun and engaging. They are afraid that gamifying sensitive topics will minimize the importance of the content. Have no fear! As long as the following guidelines are applied, the objectives of the compliance training will be met:
Attending an impactful, engaging training session can create a positive employee experience. Contrary to popular belief, nothing in the design rule book says compliance training has to be boring. As we discussed, there are several ways to make compliance training engaging. In addition to the four Rs discussed above (relevant, relatable, repeatable, recordable), simple gamification, videos, or multimedia can be used to transform compliance training from a boring experience to an engaging one.