Building Entrepreneurs: A Modular Approach to Expertise

summary

Interactive and engaging eLearning modules designed to help new Canadian entrepreneurs understand the Canadian business landscape, covering communication skills, marketing, taxation, and franchising.

Industry

Immigration Services

Audience

New and prospective Canadian immigrants with entrepreneurial experience

Modality

Self-paced online learning with extensive story telling

Problem Statement

Our client, a leading immigration services firm, needed to prepare new Canadian entrepreneurs for success in the Canadian business market. The course aimed to address gaps in communication skills, marketing knowledge, understanding of taxation structures, and familiarity with the franchising environment.

Our Work

Artha developed four unique, experiential learning modules using Articulate Storyline 360:

  • Developing a Canadian Entrepreneurial Communication Style
  • Building Your Marketing Plan
  • Taxation
  • Franchising in Canada

These modules featured storytelling, interactive elements, and real-world scenarios to engage learners. The content was built alongside the experience of other new entrepreneurs as they explored the landscape through their own stories and lens.
Outcome

The modules received exceptional feedback from both the client and learners. The client expressed delight with the final product, praising the genuine interest in creating meaningful and motivational online learning experiences.

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