Building Entrepreneurs: A Modular Approach to Expertise
Building Entrepreneurs: A Modular Approach to Expertise
summary
Interactive and engaging eLearning modules designed to help new Canadian entrepreneurs understand the Canadian business landscape, covering communication skills, marketing, taxation, and franchising.
Industry
Immigration Services
Audience
New and prospective Canadian immigrants with entrepreneurial experience
Modality
Self-paced online learning with extensive story telling
Problem Statement
Our client, a leading immigration services firm, needed to prepare new Canadian entrepreneurs for success in the Canadian business market. The course aimed to address gaps in communication skills, marketing knowledge, understanding of taxation structures, and familiarity with the franchising environment.
Our Work
Artha developed four unique, experiential learning modules using Articulate Storyline 360:
Developing a Canadian Entrepreneurial Communication Style
Building Your Marketing Plan
Taxation
Franchising in Canada
These modules featured storytelling, interactive elements, and real-world scenarios to engage learners. The content was built alongside the experience of other new entrepreneurs as they explored the landscape through their own stories and lens.
Outcome
The modules received exceptional feedback from both the client and learners. The client expressed delight with the final product, praising the genuine interest in creating meaningful and motivational online learning experiences.
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